Award
The CEO award.
Earned for reliability: I led it for Sky Italia, ran integration for Sky Deutschland and signed off every feature before it shipped.
The journey · 2004 → today
My story,so far.
One engineer at Siemens. Twenty-two years on foot. Still measuring the next climb.
Chapter I· 2004–2006 · Siemens
Started atthe bedrock.
Before anyone called it a career, it was firmware. I wrote USB drivers when USB was still new, and they ended up inside Olympus cameras.
Trail note
“Know the ground before you choose the route.”
Chapter II· 2007–2018 · Cisco → Sky UK
Learning tocarry weight.
Eleven years inside the biggest names in TV. This is where I learned that reliability is a habit, not a heroic weekend.
Launch
Sky Q. A landmark.
I was on the launch team. Then I built the bridge between the platform and HTML5 apps, and moved a whole library from MP4 to HLS.
Trail note
“The last person on the rope sees every slip. Be that person first.”
Chapter III· 2017 · Maqsood Labs
Then I leftthe guided route.
Two people, no map. I wrote the architecture, the MVPs and the first lines of every new stack. Then I handed them over and stayed on call.
Two people. No map.
And then the ground started moving fast.
Chapter IV· 2020–2025 · Accedo → zero to one
Every screen.Every stack.
Connected-TV apps for Channel 4, Discovery and Telkomsel at Accedo. Then zero to one, on repeat: a media-transcoding service on AWS, a desktop app shipped in four weeks, and an in-browser AI image editor.
TizenwebOSAndroid TVReactReact NativeKotlinDRMServer-side adsPicture-in-pictureFocus managers
AWS Media ServicesNode.jsNext.jsFFmpegAIDesktop app4 weeksLightningJSRokuHLSSmart TV
Trail note
“Different terrain, same legs.”
Chapter V· 2024 · Startup tech advisor
Called inwhen it's stuck.
A startup's delivery kept slipping. I reviewed the whole stack, reshaped the team and the process, and wrote the plan for the tech and the culture. The next delivery was the best they'd had.
Delivery slippingBest delivery yet
Trail note
“You can't guide someone out of a place you've never been.”
Chapter VI· Today · 2026
Around a fire,nobody has a title.
Every growing team hears the same warning: the closeness goes at twenty people. Then thirty. We're fifty-five now, with no middle management, and anyone can still walk up to me with a problem.
55people
0layers in between
1open line
In his words
I'd rather know everyone than manage anyone.
Trail note
“The summit is a direction, not a place.”
Epilogue· Your chapter
Bring methe problem.
Everybody is managing themselves.No project manager needed.
What's your problem? I'd love to hear it.